Unicorny
108. Break trust? Break the business. Why brand is your most valuable asset with Christine Alemany
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Episode notes
Short-term gains often tempt businesses to cut corners—but at what cost? Christine Alemany joins The Unicorny Podcast to discuss balancing immediate profit demands with building long-term trust and authenticity. From high-profile corporate missteps to cautionary tales like Boeing and WeWork, Christine reveals why credibility matters and how sustainable growth stems from consistency.
What you'll learn:
- The risks of prioritising short-term gains over trust-building
- Key lessons from brands like Microsoft, Coinbase, and Liquid Death
- Christine’s 4-step process for maintaining credibility and consistency
- How businesses can align short-term performance with long-term growth
Don’t let the profit trap hold you back—discover how authenticity can be your strongest growth strategy.
About Christine Alemany
Christine Alemany is an engineer and revenue generator who is passionate about leading late-stage SaaS companies through growth. From the coding trenches to the executive boardroom, she brings over 20 years of experience across product, marketing, and sales to drive exponential growth for emerging growth and Fortune 100 companies, including Dell, Citi, and IBM.
Christine is recognised for innovation, content, and customer experience, being named a LinkedIn Top Voice and one of the Top 30 Most Influential Fintech Marketers.
Links
Full show notes: Unicorny.co.uk
Watch the episode: https://youtu.be/RRidTMrDwVo
LinkedIn: Christine Alemany | Dom Hawes
Websites: Most-Loved Workplace®
Sponsor: Selbey Anderson
Other items referenced in this episode:
Bud Light reveals cost of sales hit after trans influencer backlash
23. Value innovation in action: (Part 2) Promotion and place with Maja Gedosev, JetBlue
Can anyone fix Boeing? By Claire Bushey and Philip Georgiadis, FT