Unicorny
101. How OakNorth disrupts - the inside story
Listen on
Episode notes
In this episode of The Unicorny Marketing Show, we welcome back Valentina Kristensen from OakNorth Bank. Since her first appearance, Valentina has taken on a broader role as Corporate Affairs Director and shares how OakNorth continues to disrupt the seemingly commoditised world of SME banking.
From customer-centric strategies to the development of proprietary segmentation models, learn how OakNorth balances sustainability, innovation, and entrepreneurial spirit.
What you'll learn:
- The concept of the "missing middle" in SME banking.
- How granular market segmentation enables targeted opportunities.
- Ways OakNorth ensures transparency and speed in lending decisions.
- Insights into OakNorth’s sustainability initiatives and climate risk management.
Valentina’s insights will inspire leaders to rethink traditional markets. Tune in and discover what makes OakNorth’s approach a blueprint for future growth.
About Guest
Valentina is OakNorth’s Director of Growth and Communications. She's a self-professed FinTech nerd and a founding editorial board member of Influence Magazine, the CIPR’s quarterly member magazine.
Links
Full show notes: Unicorny.co.uk
Watch the episode: https://youtu.be/axPqx90Suvw
LinkedIn: Valentina Kristensen | Dom Hawes
Website: OakNorth
Sponsor: Selbey Anderson
Other items referenced in this episode: