Unicorny

106. What you need to know for marketing in 2025 and what you've got to look forward to with Dom and Rachel

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Episode notes

Happy New Year! As we step into 2025, it’s time to reflect on the lessons of the past year and gear up for the challenges and opportunities ahead.

Rachel discusses her upcoming book, Rebrand Right, written with Sarah Robb, and its mission to simplify marketing while empowering professionals to fight imposter syndrome. Dom and Rachel discuss what’s coming up in 2025—and announce big plans for the show, including the “27 States” framework.

What’s covered:

• A sneak peek into Rachel’s new book and the challenges of writing it.

• The biggest lessons from the show's format experiments.

• Exciting plans for The Unicorny Marketing Show next year.

• What marketers need to think about in 2025.

Listen in for a thought-provoking, forward-looking conversation that’ll leave you inspired for the year ahead!