Unicorny
112. From 4% awareness to industry icon: ESET’s Jules Berriff reveals the secrets to brand resilience, trust, and long-term growth
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Episode notes
In this episode of The Unicorny Marketing Show, Jules Beriff, UK Marketing Director at ESET UK, reveals how businesses can build trust as a cornerstone for brand resilience.
Jules explains why trust internally—within teams and leadership—and externally, with customers and partners, is crucial for navigating crises and driving sustainable growth.
What you'll learn:
- The role of brand awareness in securing long-term customer loyalty
- Tips for fostering trust between marketing leaders and finance teams
- Insights into flat organisational structures that promote autonomy and collaboration
- How shared experiences and community-driven events spark channel partner loyalty
Don't miss this episode for a masterclass in turning challenges into opportunities. Listen now to better approach to brand strategy!
About Jules Berriff
Jules Berriff graduated with a degree in Economics and Master’s in Cultural Management from Northumbria University.
Jules started working for the University on international projects whilst studying, moved into film, was seconded to BAFTA, and then, seduced by a job title, hopped into the old Business Link Service. After being made redundant, she spent a year in legal work focused on offices in the Middle East before returning to the cultural sector with the Science Museum Group. Jules then moved to English Heritage as Territory Marketing Manager for the North of England, before joining the Continuum Group in 2016 as Head of Sales, Marketing, and Brand Experience. Jules now works in the very different but exciting world of cybersecurity.
Jules has a commercial head on creative shoulders and adores marketing, relishing the complex and conflicting mix of data science overlaid with creativity that, when done right, can yield fantastic results.
Links
Full show notes: Unicorny.co.uk
Watch the episode: https://youtu.be/PdZXTe7BNWs
LinkedIn: Jules Berriff FCIM | Dom Hawes
Website: ESET UK
Sponsor: Selbey Anderson
Other items referenced in this episode: