Unicorny

Innovation in action with Michelle Booth (part 1)

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Episode notes

Increasingly, I'm seeing that traditional organisational structures are under scrutiny because they're just too slow. But that's not always the case, and today's guest is going to prove it.

In this episode we dig into the experience of Michelle Booth, [these days] head of growth, activation, and innovation at Lloyds Bank. Michelle has thrived as an entrepreneur in businesses that many would think are rigid and very hierarchical. If that's you, be prepared to change your view.

Drawing from real life experience, including her transformative role at one of the UK's best known high street banks (NatWest), Michelle joins the Unicorny project to talk transformation.

About Michelle

A creative business leader with a passion for building exceptional teams with a clear sense of purpose, Michelle Booth currently serves as the Head of Growth and Innovation for Mass Affluent and prior to that in a number of different roles at NatWest, most notably Head of Marketing Strategy and Innovation for NatWest leading the development of the Brand Platform Tomorrow Begins Today, NatWest Thrive with Marcus Rashford and Marketing Director For Bó, NatWest‘s venture to create a neo-bank challenger. 

Links 

Full show notes: Unicorny.co.uk  

LinkedIn: Michelle Booth | Dom Hawes  

Website: Lloyds Banking Group 

Sponsor: Selbey Anderson  

Episode outline

  • The Need for Innovation and Adaptation  
  • Michelle's Career Journey  
  • Overcoming the Innovator's Dilemma  
  • The Unsexy Subject of Money  
  • Creating Innovative Financial Solutions  
  • Product Design and Market Fit  
  • Pricing Strategy  
  • Incubation Zone and Business Management  
  • Leadership and Psychological Safety  
  • Agile Execution and Strategy 



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