The Influence Factor by The Influencer Marketing Factory
By The Influencer Marketing Factory
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
Latest episode
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Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan
In this episode of The Influence Factor, Alessandro Bogliari speaks with Jennifer Healan, VP of Brand, Content, and Culture at McDonald’s US. Jennifer shares her journey leading creative transformation at iconic brands, em… -
The Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)
In this episode of The Influence Factor, Alessandro Bogliari chats with Olivia Owens, Creator Partnerships and Business Development Lead at Teachable. Olivia shares her mission to empower creators through community, the la… -
Owning Your Content in the Digital Age w/ Jamie Gutfreund (Creator Vision)
In this episode of The Influence Factor, Alessandro Bogliari speaks with Jamie Gutfreund, founder of Creator Vision, about bridging the gap in the creator economy. They discuss the shift from authenticity to trust in marke… -
The Real ROI of Influencer Partnerships Beyond Sales w/ Ashton Wall (GateMaker Community)
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Ashton Wall, Co-Founder of GateMaker Community. They explore her mission to restore the inte… -
Evolution of Beauty Marketing w/ Shannon Otto (Amika)
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Shannon Otto, Associate Vice President of Consumer Engagement + Integrated Marketing at Amika. They explore her… -
What Makes Content Stick w/ Victoria Blinova (YouTube)
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Victoria Blinova, Senior Strategic Partner Manager at YouTube. Victoria shares insights on content creation, per… -
The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Amanda Silberling, senior writer at TechCrunch.They discuss her work in journalism, the impo… -
Research Behind Influence w/ Brooke Duffy
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Brooke Duffy, Associate Professor at Cornell, about the evolving creator economy, career sustainability, and the… -
Building Community and Brand Success w/ Priscilla Lau
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Priscilla Lau, Founder of Representation Matters. They explore topics like personal brandin… -
How to Pitch and Monetize Like a Creator Pro with Kristen Bousquet
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Kristen Bousquet, founder and CEO of Your SoulcialMate. Kristen shares insights on how to pi…
