The Business of Fitness Podcast

70: A two year waiting list - how this Exercise Pro did it.

In this episode, I explore how Grant Hancock built a thriving fitness business with a 167-person waiting list by uniquely positioning his services, overcoming burnout, and balancing growth with life priorities. 5 things you’ll learn: - How Grant...

69: Delivering an Experience: The Strategy of 'Being Different'

Exercise Professionals shouldn't sell 'exercise' or even 'results'. To create positive, long term change, they need to deliver an EXPERIENCE. In this episode, Dan explains why the best business strategy is to be DIFFERENT, not better. 5 things...

68: Your missing marketing strategy. The power of storytelling.

Stories are the most powerful marketing tool we have for sharing ideas and experiences. In this episode, Dan shares the content from a presentation he's giving at the Exercise and Sports Science Australia National Conference in Hobart. He'll teach yo…

67: 6 steps to a multiple income stream side hustle

In this episode Dan unpacks the six-step system he uses (and recommend to fitness business owners) for launching a successful fitness side hustle – from identifying real problems to testing and scaling the idea. This is based on the process we...

66: How she grew her business by being locally famous (strategies)

Dan sits down with Renee Cabassi, who gets 80% of her new clients and members by being 'locally famous'. Renee walks us through the actual steps she took to make her fitness business widely known and talked about in her local community. This episode.…

65: Hyrox: Answer these 6 questions before adding it to your gym.

In this episode I explore whether gym owners should add Hyrox training to their fitness business, by unpacking six key questions to help decide if it’s the right strategic fit. 6 things you’ll learn in this episode How to assess whether Hyrox...

64: We Asked 8 Experts: Is ChatGPT now better at programming than you are?

Summary: In this episode I ask eight experts to rate the quality of ChatGPT generated training programs. I explore how AI-driven programming frees up hours for PTs by automating routines, preserving personal style, and allowing you to shift your focu…

63: 10 ways to ensure your side hustle idea will make $50k.

Summary: This episode uncovers the ten key questions every fitness business professional should ask to evaluate their side-hustle ideas, boosting the chances of success while minimising risk.   5 things you’ll learn in this episode: How...

62: How to create a strategic plan for 2025

In this episode, Dan explores how to review your fitness business for 2024 and strategically plan for a stronger and more successful 2025 using a step-by-step framework and . 5 Things You’ll Learn in This Episode: How to assess the impact your...

61: I tracked every minute of work time for a year. Here’s what I learned.

Five things you'll learn in this episode: How tracking every minute of work can transform your time management and life quality. The importance of balancing billable and non-billable hours for business and personal success. How to optimise your work…