The Future of Media, Explained - from Press Gazette

Paywall Strategies for 2023

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Episode notes

This week's episode looks at paywall strategies for publishers in 2023 and is sponored by AdvantageCS.

In a tough market, paywalls, podcasts and newsletters have been identified as strong areas to find new revenue this year.

We spoke to Philippe van Mastrigt, director of European operations for one of the longest-established subscription technology companies in the world AdvantageCS, and Katia Debusschere, manager of acquisition and retention at Mediahuis Belgium.

 

 

They talked to Press Gazette about how news publishers globally are protecting and growing online news subscriptions, what's working and what isn't.

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