The Future of Media, Explained - from Press Gazette
By New Statesman Media Group
Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week.
The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content.
If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management systems, new publishing revenue strategies and audience growth tactics - then this is the podcast for you. It also aims to provide insight into the biggest challenge of all, how to lead and inspire people on the journey of technology-led change which ever major media company globally is going through.
It is hosted by Press Gazette Editor-in-chief Dominic Ponsford who is joined every week by a member of the team sharing insights from their area of expertise and featuring interviews with some of the leading names in media globally.
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Latest episode
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Newsletter strategy for publishers: Masterclass with the FT's Sarah Ebner
Over four years at the Financial Times head of newsletters for the title Sarah Ebner has helped grow the title's number of email subscriber… -
What works on Substack, how Youtube became newstube and why Harry took the cash
Bron Maher discusses Press Gazette's new ranking of the most lucrative titles on Substack, Charlotte Tobitt explains how and why publishers are currently so fixated on building their followings on Youtube and Dominic Ponsford shares his view on why P… -
AI tipping point in 2025: What publishers need to know
Former digital development director of The Sun Paul Hood has just quit his job to study generative AI full time.He explained why AI in the media is set to reach a tipping point in 2025 and start to fundamentally change the business. He also… -
What we learned in 2024 about the business of news
The Press Gazette team look back on the big themes of 2024 for news publishers and reveal what they have learned.They also share their predictions for 2025 which include: more paywalls in the national media, an economic upturn all around an… -
How Bluesky became News-sky, discovering new Google traffic and what Trump 2 means for you
Press Gazette editor-in-chief Dominic Ponsford talks about the benefits of Bluesky for publishers with the zeal of a new convert, reporter Bron Maher explains how publishers are getting new traffic from Google via Discover and Charlotte Tobitt reveal… -
Generative AI in the newsroom at the Telegraph
Telegraph Media Group director of technology Dylan Jacques talks to us about the title's ambitious plans to roll out a new generative-AI powered feature every month for 12 months.It has already rolled out AI-written summaries and various in… -
Election endorsements, revolting Guardian journalists and regulating AI
Press Gazette editor-in-chief Dominic Ponsford and reporter Bron Maher provide an insider take on three of the hottest issues in news media: how did the Washington Post handle its election endorsement so badly? Why are Guardian and Observer journalis… -
Making news pay the Boston Globe way
Boston Globe chief commercial officer Kayvan Salamanpour reveals the key decisions made around online subscriptions, advertising and other revenue areas which have enabled the local news title to thrive in the digital age and continue to support inve… -
Bonnier News CEO on power of bundles and personalisation
Sweden's biggest news publisher Bonnier News has more than tripled profits in the past eight years and doubled revenue.It now believes a subscription bundle, putting together all of its Swedish brands and harnessing AI to better personalise… -
World's biggest football publisher expands into USA
Goal, Indivisa and Mundial publisher Footballco was reaching 30 million people in the US without having any meaningful boots on the ground.But at the start of 2024 Jason Wagenheim arrived as its first CEO for North America, bringing les…
