The Future of Media, Explained - from Press Gazette

Newsletter strategy for publishers: Masterclass with the FT's Sarah Ebner

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Episode notes

Over four years at the Financial Times head of newsletters for the title Sarah Ebner has helped grow the title's number of email subscribers from 500,000 to 1.6 million.

She told Press Gazette that email newsletters are now the biggest driver of reader engagement at the FT. They are also hugely important for driving subscriber loyalty and finding new paying readers as well as providing advertising and subscription revenue in their own right.

In this masterclass interview she explains how publishers can supercharge their newsletter strategy.

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